What is the Baby Shark song? Why the viral kids' TV song is now climbing the charts

Children's characters have got form when it comes to conquering the Official Chart. Remember The Wombles, Mr. Blobby, The Tweenies and Bob the Builder? Well, stand by for the next wave, and Pinkfong the next with Baby Shark?

For the uninitiated, Baby Shark is am extremely catchy song that features in Korean YouTube cartoon Pinkfong, who is a Prince from the planet Staria and the face of his own educational brand for kids.

The song first took off back in 2014 in Indonesia, but Baby Shark has now swam across the world's oceans and into the homes of many young families. Now with 2.14 billion YouTube views, it's in the Top 40 most-viewed videos ever.

The song is currently taking over the internet thanks to it being both ridiculously catchy and the subject of a new dance craze, with people across the world giving their best interpretations of the thankfully relatively simple moves.

Baby Shark first entered the Official Singles Chart Top 40 back in September 2018, and dipped in and out of the top flight, logging 14 weeks in the Top 40, peaking art Number 27. Until… in the first singles chart to be announced in 2019, thanks to a number of festive songs going on their merry way, Baby Shark leapt into the Top 10 to make a splash with a brand new chart peak at Number 6. Can this new current push it all the way to Number 1?

The song's impact doesn't stop with the Official Charts. Pop groups including Black Pink and Girls' Generation have recorded their own versions of the track, while many YouTubers have combined the dance with Drake's car-based In My Feelings Challenge. Please, don't try this one at home – or in your car.

See what all the fuss is about: