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Adele returns with enormous first day impact as 25 album records one of the biggest first day UK sales total ever
The singer racks up huge sales of her new album after its first day on sale.
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Adele’s hotly anticipated 25 album is on course to enter the Official Chart history books, after registering one of the biggest first day totals of all time in the UK.
The album, which was finally released yesterday (November 20) after months of anticipation, reached the mammoth target of 300,000 sales by midnight last night, based on initial sales tallies from the UK's chart-reporting retailers), after just 24 hours on sale in the UK. The total puts it on course to rival the biggest one-week album sales tallies the UK has ever seen.
Only two albums have ever sold more than 500,000 copies in a week – Take That’s Progress which sold 518,601 in its debut week in November 2010, and Oasis’s Be Here Now, the all-time record holder which notched 695,761 in its first chart week in August 1997 (although it was released on a Thursday, so only had three days registering towards its first chart week).
Official Charts Company chief executive Martin Talbot said: "Adele truly is a once in a generation artist. Her appeal spans age groups and genres, from children to teenagers, right through to mums and dads, uncles and aunties.
"With this mammoth first day sales tally, Adele has taken a further step towards greatness. Over the next few days we will find out whether it can pass the magic half a million sales mark.”
Adele performing When We Were Young live from her new album 25.
The launch of 25 has been both high profile and deliberately low key, centring around an initial teaser ad within The X Factor, followed by the release of first single Hello, which was released a month ago and held the Official Singles Chart Number 1 spot for three weeks. She followed this with interviews in a select band of media, including iD Magazine, Observer and Rolling Stone, topped off by a Graham Norton special last night, Adele At The BBC.
25 is the singer's third album after her debut 19 (which sold 2.2m copies in the UK) and 21 (which sold 4.8m copies and is the second biggest studio album in UK music history, behind The Beatles’ Sgt Pepper’s Lonely Hearts Club band).
MORE: 10 mind-blowing Official Chart facts about Adele
When 21 was first released in January 2011, it sold 208,000 copies in its first week, finally passing 500,000 sales in its fourth week on sale. It only achieved its biggest one-week tally in its 10th week on sale, a total of 258,000 copies.
Her debut 19 sold 73,000 copies in its first week on release in February 2008, a total which it never again matched – it hit the 500,000 sales mark after 53 weeks on sale.
MORE: See where all of Adele's singles and albums have charted in the UK
On top of these 7 million album sales, Adele has also sold 7.1m singles in the UK – her biggest seller being Someone Like You, which has sold 1.584m downloads and achieved more than 8m audio streams. Her latest single Hello has now sold 512,000 downloads and achieved 21.4m audio streams.
The full first week sales tally for 25 will be finalised next Friday, with the Official Albums Chart is announced on BBC Radio 1 by Greg James, from 4pm until 6pm. Stayed tuned to OfficialCharts.com for updates on its sales progress throughout the week, including the Official Chart Update on Monday, November 23 at 6pm.
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J
jake
Well done, Adele. "21" was better than "25". But it's still a great record.
You have a wonderful voice.
Francisco Pastrana
low key launch? where?
R
Ronnie
I think she will do 1 million first week in the UK. 300 thousand first day- she just needs 6 days at 120,000 each.
DT
David Taylor
Buy the darkness instead.
I
Israel
Great work Adele!!
BX
Bill X
Adele is so HUGE! She cann't be matched with any other artist of our generation!
My prediction is that '25' will exceed the 500,000 mark and probably Oasis' record too!! Wth the Adele BBC Special, I suppose that the sales of the second day, will be huge as well... most probably more than 100,000!
The UK + USA number will probably be more than 3mils as in the usa she is due to break *NSync's all-time-record!
MH
Maria Hawkins
I LOVE ADELE, I bought three yesterday. CONGRATS ADELE AND THANK YOU SOOOOOOO MUCH FOR THIS BEAUTIFUL ALBUM. 🎼
Yuri Righi
Guys! Check it out my "When We Were Young" acoustic cover! :D
https://www.youtube.com/watch?v=B10L8JTmwL8
MusicStan_1997
I'm so happy for Adele. I bought two copies of 25 yesterday (I paid for them individually) and it's absolutely brilliant, I have to say it's her best album to date.
Gigi
I'm buying mine today
MusicStan_1997
You will love it. I bought mine first thing yesterday morning and it's been on repeat since then.
Gigi
It's not available on iTunes in Canada. 😞
phfora
It actually is. I bought it on iTunes (even preordered it).
It is however not available on Apple Music.
Follow this link : https://itunes.apple.com/ca/album/25/id1051331933
Gigi
It sent me the the U.S. store, told me that I couldn't buy it at the U.S. store, sent me back to Canada and then, !, it was there. So I got it!!
MusicStan_1997
I was going to buy it on iTunes but I prefer buying the physical copies of albums. Everywhere is stocking up on 25, I bought my copies at my local Asda yesterday (Walmart for you) and they usually only have about ten of the same albums out on the shelves but they had about 50 copies of 25, most of them were already gone so they had to keep re-stocking and this was only at 9 in the morning.
J
James
Why did you buy two?
MusicStan_1997
I bought myself a copy and my sister gave me the money to buy her a copy.
J
James
Oh, I thought you were insane. Cool.