Zayn is all over the TV in Snakehips' Cruel music video - watch

Snakehips have unveiled the music video for their new single Cruel - and it shows Zayn plastered across TV screens. 

Watch the trippy, cinematic clip below, which heavily features Zayn as the camera continuously pans forward through a series of neon-lit rooms.

Cruel serves as the follow-up to Snakehips' Anderson.Paak collaboration Money On Me and recent hit single All My Friends, which peaked at Number 5 on the Official Singles Chart in February this year. Cruel has so far reached Number 33.  

Snakehips is made up of 25 year-old Londoners James Carter and Ollie Lee, who formed after a chance meeting in Hong Kong. The pair only revealed their identities a few months ago, and told OfficialCharts.com: "It’s cool for us because from a music point of view, it’s good to have got where we did before this song purely based on the music."

Snakehips interview: "All My Friends is about years of bad nights out in London"