Watch the making-of Emeli Sande’s O2 Tracks advert

Go behind-the-scenes of Emeli Sande’s TV advert for new digital music service, O2 Tracks.

Emeli Sande stars in a new multi-million pound TV ad campaign for O2 Tracks – the new music service from O2 and supported by the Official Charts Company.

The brand new ad campaign kicked off on the nation’s TV screens last week. You can take a behind-the-scenes look at the making of the ad below:

O2 Tracks, which is available now on all mobile networks for Apple, Android, BlackBerry and Windows Phone, puts the entire Official Top 40 on your phone wherever you are and whenever you want it!

The app downloads and caches tracks to your handset overnight, which means no streaming, no buffering, no adverts; just all the latest hits available instantly on mobile device. Chart updates are downloaded automatically via WiFi so playlists are never out of date. This is spot on if you are a bit rubbish at keeping on top of downloading new tunes. Just let the app do it for you, simple! And if that’s not enough, there are daily celebrity news updates, and a weekly AppCast hosted by Scott Mills!

Subscriptions start at just £1 per week following a two month free trial for O2 customers, or a two week free trial for customers of other networks.

You can download O2 Tracks here.