Watch Cher Lloyd’s video for new single, Sirens

The British singer has unveiled the tear-jerking video for Sirens.

Cher Lloyd has debuted the video for her new track, Sirens, the first UK single from upcoming album, Sorry I’m Late.

Although the album’s lead single, I Wish FT T.I., was released in the US last September, Sirens will serve as Sorry I’m Late’s first UK single. The track, which is set for release on July 20, will be followed a week later by Sorry I'm Late, on July 28.

The release of Sorry I’m Late, the follow up to Cher’s 2011 Official Albums Chart Number 4 debut, Sticks and Stones, has been pushed back several times following the singer’s high profile split with Simon Cowell’s record label, Syco, last year, which was allegedly caused by a disagreement with Simon over the British singer’s career path.

Cher has scored three UK Official Singles Chart Top 40 singles. Her debut, Swagger Jagger, hit the Number 1 spot in 2011 and was followed later the same year by With Ur Love FT Mike Posner, which charted at Number 4. Want U Back, Cher’s collaboration with The X Factor USA contestant, Astro, peaked at Number 25 in 2012.

How do you think Sirens will fare?