Taylor Swift secures huge personal best with The Tortured Poets Department

The Tortured Poets Department blazes ahead to bag Taylor a new personal best

Taylor Swift The Tortured Poets Department

Waking up without a shiny new Taylor Swift success story would be really quite unnerving, wouldn't it?

The superstar's already secured the fastest-selling album of 2024 so far and looks set to dominate the Official Singles Chart Top 3 this Friday with Fortnight ft. Post Malone, The Tortured Poets Department and So Long, London.

Today's Taylor feat? She's only gone and achieved a personal best, as The Tortured Poets Department becomes her fastest-selling album ever.

After just 96 hours of tracking, Taylor's 11th LP has already provided her biggest opening week in the UK to date; blazing ahead of Midnights' impressive first-week figures.

MORE: Taylor Swift's first week UK album sales revealed

Today's sales flash (April 23), shows The Tortured Poets Department to have shifted in excess of 220,000 units in the UK in just three days. Comparatively, Midnights managed a seven-day total of 204,000 on its release in 2022.

This means The Tortured Poets Department has already earned Taylor an Official Chart personal best. But how much further can it go, and could Taylor achieve Adele levels of success?

On its release in November 2021, 30 shifted a spectacular 260,000 units in seven days to secure Adele her third UK chart-topping LP.

Should The Tortured Poets Department add 40,000 units to its total before 11:59pm BST this Thursday (April 25), it could compete with 30 to be named the UK's fastest-selling album since Ed Sheeran's ÷ (Divide).

Taylor Swift The Tortured Poets Department First Week Sales

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In its first week on sale, Ed's 2017 release ÷ logged 670,000 UK chart units; making the record the third fastest-seller in Official Chart history behind Adele's 25 (800,000) and Oasis's Be Here Now (696,000).

So, how much further can Taylor take The Tortured Poets Department? Stay glued throughout the week for more updates, and find out the final figure this Friday from 4pm at OfficialCharts.com and on BBC Radio 1 and BBC Sounds' The Official Chart with Jack Saunders.