Seven essential new music videos not to be missed
Kehlani – Nights Like This ft. Ty Dolla $ign
See Kehlani in all her STEM glory – this cinematic piece begins with her fixing up a humanoid robot, then explores the growing relationship between the two characters. It’s a story open to interpretation, so we’ll leave the exact meaning up to you. The song features at Number 12 on this week's Official Trending Chart, and has notched up 4.6 million video views worldwide.
half•alive – arrow
For those not yet familiar with half•alive, the band have a bit of a tradition of doing interesting, choreography-laden music videos. This video for their new single arrow is no different: it's super eye-catching and creative, and the song isn't bad either, don't you think?
Ariana Grande – 7 Rings
Ari's video for 7 Rings has already clocked up 62 million worldwide views in less than a week (including a mammoth 23.6m in its first 24 hours). Like the song itself, the visual is lavish and just on the right side of ridiculous.
Catfish and the Bottlemen - Longshot
The long-awaited return of Catfish and the Bottlemen, Longshot is a sign of a band only on the up. The dramatic video takes place on a clifftop in South Shields, and was recorded in one take - or as one YouTube commenter pointed out… one long shot.
dodie – Monster
Directed by PJ Liguori in his distinctive not-of-this-world style, an unlucky-in-love monster embarks on a series of comically catastrophic dates. It’s the first video release since dodie’s newest EP Human came out on January 18, which is currently heading for a Top 5 debut on the Official Albums Chart.
Of the clip, Liguori said it "immediately put images of hulking beasts and snivelling goblins in my mind”, and that he was keen to tell a story within its video where the protagonist is actually pretty awful.
YNW Melly – Mixed Personalities ft. Kanye West
A truly abstract production with a futuristic theme, this wavey promo was directed by Cole Bennett of Lyrical Lemonade. If three-headed alien babes and dancing robots interest you, this will be right up your street. It's picked up nearly 6.5 million streams in 6 days and has been getting rave reviews on social media.
Discretion is advised with this one – it features some NSFW content.
Mabel – Don’t Call Me Up
Don’t Call Me Up is an anthem of independence with a super fun video to match. Imagine Whigfield's Saturday Night with a 2019 update and, well, the opposite sentiment.
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