Prides rock out in Higher Love music video

Prides have unveiled the music video for their new single Higher Love.

The visual sees the Scottish synth-pop band put on a spectacular performance of the song to a bored-looking crowd at a working men's club. 

Explaining the story behind the clip, singer Stewart Brock said: "We once got a live review that said we play 'every venue like it's an arena'. That was where the idea came from for this video, and we decided to push that idea as far as we could.

"So it's a full on Prides performance; smoke, lights, balloons, confetti, pyro, but during a Bingo game in a rather disinterested working men's club in Glasgow."

He continued: "However, the 'bored' extras were all incredible actors, because actually they bloody loved it, and made the shoot one of the most enjoyable we've ever done. Plus the bar was open, which definitely helped!"

Higher Love is available to download now. The release follows recent singles Strong Enough and The Seeds You Sow.