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Premiere: James Morrison takes us behind the scenes of Demons video
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James Morrison has premiered a behind-the-scenes look at the video for his new single Demons, exclusively on OfficialCharts.com.
The clip was directed by Greg and Lio – aka Gregory Ohrel and Lionel Hirle – who previously directed Jay Z & Kanye West’s N**gas In Paris video back in 2012. It shows Morrison wandering through the streets, passing people and their ‘demons’ struggling in everyday life, before coming to a dramatic conclusion.
“Demons to me is about that part of myself that tells me I’m not any good or that I can’t do it,” Morrison explains, “It’s the part of myself that’s lived through the bad times that make you who you are.”
Demons - out now - is the first single from the singer-songwriter’s fourth studio album Higher Than Here, set for UK release on October 30 via Island Records.
MORE: See James Morrison’s full Official Chart history
To date, Morrison has scored eight Top 40 singles with You Give Me Something (2006), Wonderful World (2006), You Make It Real (2008), Broken Strings (2008) and I Won’t Let You Go (2011) all reaching the Top 10. Morrison has also scored three Top 5 albums with 2006’s Undiscovered and 2011’s The Awakening hitting Number 1.
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Tammy Scully
The dramatic conclusion seems that the demon has won, is this a correct assumption? What's the story behind ending the video this way? By the way, I am a huge fan wishing I was closer to see James on stage! Love this new song Demons! Have had some people ask me about the ending...so wanted to clarify so I share the correct information:) James, hope you play Stateside sometime...because I will be there!