Loreen announces Is It Love the much-hyped follow-up to UK Number 2 hit Tattoo

Is It Love was made with Max Martin's team in Sweden.

Loreen has announced the release of her brand new single Is It Love the much-hyped follow-up to her UK Number 2 smash hit, Tattoo.

The first release from the Swedish-Moroccan pop priestess since she became the first woman (and only second person ever) to win the Eurovision Song Contest twice earlier this year, Is It Love will officially arrive next Friday (October 13).

Excitingly, the new track sees Loreen take a massive level up in terms of her ambitions, with the track coming complete with production from Rami Yacoub (Britney Spears, Ariana Grande), a fellow Swede who is part of Max Martin's Wolf Cousins production cohort.

Is It Love also arrives at the perfect time, as Loreen plans to head out on a small UK and European tour this autumn, where she will play shows in London, Manchester and Paris.

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MORE: O ur interview with Loreen about Tattoo and Eurovision 2023

Of course, Tattoo did not only just win the Eurovision Song Contest, making history in the process, but it managed to cross over into massive commercial success on the Official Singles Chart.

Tattoo lead the charge of several Eurovision tracks racing into the UK Top 10 in the week after the Grand Final, making it the first time in history that four Eurovision tracks have entered the Top 10 simultaneously.

Reaching a magnificent peak of Number 2, Tattoo showed equally impressive staying power, managing to stay in the Top 10 for five consecutive weeks. The trance banger also became Loreen's highest-ever charting single in the UK. 2012 Eurovision hit Euphoria had previously reached Number 3.

Is It Love drops Friday October 13 via Universal.

Image: Charli Ljung