Kideko & George Kwali unveil Crank It (Woah!) video: Premiere

The Brightonian producers are poised for their big breakthrough with their latest track.

Eagle-eyed watchers of our Official Trending Chart will have noticed a new entry from Kideko & George Kwali this week.

Brightonian producer Kideko has been building a sizeable fan base over the past year stemming from his underground anthem The Jam; but his latest offering with George Kwali looks set to become their commercial breakthrough.

Kideko and George Kwali

And if Crank It (Woah!) already sounds familiar to your ears, it's probably because you heard it on the new Lucozade Sport TV ad. The track, which features rapper Nadia Rose and reggae legend Sweetie Irie, is an infectiously fun mix of dancehall, house and grime that recalls Basement Jaxx's glory days. Unsurprisingly, it's already garnered support from music aficionados Annie Mac (who premiered the single as her Hottest Record In The World), Pete Tong, Danny Howard and MistaJam.

The crew have shot an equally fun video to match, which was filmed on location in Croydon. Check out the clip, premiered by OfficialCharts.com, below:

Crank It (Woah!) is available to download and stream now via Ministry Of Sound Recordings.