Irish Eurovision 2022 hopeful Brooke Scullion wants to change the game with rock-pop bop That's Rich

There are many ways to "do" Eurovision successfully, but the most obvious path to success is one many people actually overlook: just enter with a good song. Brooke Scullion - a former Top 3 finalist in The Voice UK's 2020 series - has thankfully chosen to follow this advice.

That's Rich, a break-up song inspired sonically by the likes of Blondie, Avril Lavigne and Paramore, is hoping to take Brooke all the way to Eurovision 2022 as Ireland's finalist. It's a confident song, both sonically and lyrically, which isn't interested in being anything else other than a good song from beginning to end.

"Eurovision wasn't immediately in my mind [for the song]," Brooke reveals to us. "Because it isn't the typical Eurovision song. The Eurovision fans are going to die. When was the last time you heard Ireland submit something as modern as fresh [as this]? I think it could really switch up the face of the competition." 

And it's really not hard to see (or hear) why. That's Rich seems precision-timed to cash in on the current rise in rock music on the Official Charts, helped in large part by female singer-songwriter acts like Olivia Rodrigo who riff on the likes of Taylor Swift, Phoebe Bridgers and Fiona Apple. 

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According to Brooke, however, That's Rich organically came to life before the explosion of tracks like Good 4 U, and it's been a conscious decision to hold the track back from being released until the perfect moment.

"I wrote this in Christmas [2020]," Brooke shares. "And then the Olivia Rodrigo album came out, and it was probably not the right time to release it. We had to wait for Eurovision to do it for the gays!"

As she should. That's Rich also helpfully arrives in the year after Måneskin's victory at Eurovision last year blew the competition wide open. With a history-making record on the Official Singles Chart, the Italian rockers almost singlehandedly made Eurovision cool again, and it's something Brooke wants to take full advantage of.

"Måneskin completley smashed it," she says. "And now look at them! They gathered so much press, they made Eurovision cool again. I grew up watching Eurovision and being like 'I know I could do that, I wish I could do that,' and now 15 years later, it [could be] a reality."

Every Eurovision also knows that performance is key - and it seems that Brooke is using this opportunity to do what every Eurovision hopeful should; fully lean-in to the pop star fantasy.

"I'm going to give it literally everything," she teases about the live performance of the track. "It's slumber party vibes. I'm wearing silk PJs, feathers, platform heels....I wish I could send you the video of the choreography. Yes, I want to be known as an established artist, but I want to be a performer. I want to get people dancing and having the best night of their lives!"

Brooke will perform That's Rich in a bid to represent Ireland at Eurovision 2022 on The Late Late Show Eurosong Special on RTE One on Friday, February, 4th.