Ghetts closes in on Mogwai for this week's Number 1 album as he launches #ghetts4Number1 campaign
The battle for Number 1 on this week's Official Albums Chart is heating up, as Ghetts closes in on current midweek leaders Mogwai.
The British rapper's third studio album Conflict Of Interest climbs to Number 2 on today's sales flash (February 24), up one place from Monday's Official Chart Update.
Mogwai's tenth studio album As The Love Continues still leads the way, currently 2,500 chart sales ahead of Ghetts and potentially the Scottish rock group's first Number 1 record, 25 years after the release of their debut single. View Mogwai's Official Chart history in full here.
Yesterday Conflict Of Interest had its biggest day of chart sales yet, performing strongly on streams and downloads, while Mogwai lead on physical sales.
Preparing for battle (quite literally) for this week's top spot, Ghetts took to the streets of central London today in an armoured tank in the hope of blasting the album to Number 1:
ARTILLLLLLERY! 🤯😱 @THEREALGHETTS pic.twitter.com/SgTCmLcyyO
— #TheSitdownUK (@iciemusic) February 24, 2021
Reacting to its midweek position, Ghetts said: "The evolution has been amazing, everything I’ve gone through is for a reason and I believe that. God’s timing is everything, and who God bless no man can curse, with that being said who I am today wouldn’t be possible without the support of all of you.
"This isn’t just about first week sales, it’s about where we go from there after, how much further we can push the boundaries. I thank all who’ve supported thus far, we’re about to take this to the next level."
View this post on Instagram
Conflict Of Interest is set to be Ghetts' highest-charting album yet, following Top 40 records Rebel With A Cause (2014) and Ghetto Gospel - The New Testament (2018). The cinematic 16-track collection includes several high profile collaborations, including Stormzy, Ed Sheeran, Skepta and Giggs.
The final placings for this week's Official Albums Chart will be revealed here on OfficialCharts.com on Friday at 5.45pm. Listen to the BBC Radio 1's Official Chart show with Scott Mills live every Friday from 4pm.
Article image: Ghetts (press) / Mogwai (Antony Crook)
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let's do it i believ in us
💪MOGWAI YOUNG TEAM 💪
Z
Zizi
Ghetts! Great Album! #ghetts4number1
Lucas Post Rock Cippa
Mogwai win!!!
AUCF
Angry UK Chart Fan
On Sunday (or Monday), Mogwai was ahead by 1,800 from #3 and on Wednesday by 2,500 from #2. Well, Ghetts ain't got a chance.