Florence + The Machine return with powerful new single King
After Florence + The Machine teased a potential new album campaign earlier this week, the group have released their first track from the project; King.
Following their 2021 release Call Me Cruella, which acted as the soundtrack for Disney's Cruella movie, Florence + The Machine tackle the subject of womanhood as they attempt to subvert gender stereotypes with the powerful new single.
Speaking on the release, lead singer Florence Welch explains: "As an artist, I never actually thought about my gender that much. I just got on with it.
"I was as good as the men and I just went out there and matched them every time. But now, thinking about being a woman in my 30s and the future, I suddenly feel this tearing of my identity and my desires. That to be a performer, but also to want a family might not be as simple for me as it is for my male counterparts."
Florence adds: "I had modelled myself almost exclusively on male performers, and for the first time I felt a wall come down between me and my idols as I have to make decisions they did not."
Watch the Autumn de Wilde-directed video for King below.
MORE: Florence + The Machine's complete Official Charts history
In the UK, Florence + The Machine have notched up three UK Number 1 albums - 2009's Lungs, 2012 release Ceremonials and 2015's How Big How Blue How Beautiful. They also boast two Number 1 singles with Spectrum and Sweet Nothing; both of which were produced by Calvin Harris.
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thierry henon
Even though their first 3 albums were number 1 and sold massively, their 4th opus flopped big time worldwide so hopefully their new album will do better?!