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Billie Eilish has "big plans with the BBC" for her new album Happier Than Ever
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Billie Eilish has "big plans with the BBC" for her new album Happier Than Ever.
In an interview published in the July edition of Music Week, Polydor co-president Tom March teased that Billie will work with the organisation to promote her second studio album, released on Friday July 30.
It's currently unknown if these plans will include radio and/or televised elements, such as BBC Radio 1's Live Lounge, BBC Radio 2's Piano Room or an At The BBC live special that artists including Ariana Grande, Adele and Harry Styles have taken part in.
MORE: All the big albums still to come in 2021
March also confirmed that there have already been over 20,000 physical pre-orders of Happier Than Ever so far including exclusive vinyl stocked by Amazon, HMV and Urban Outfitters UK, and Spotify exclusive cassettes.
"Vinyl is massively important to Billie and her fans," March elaborated. "She is one of the rare artists whose streaming audience is enormous but her fans love enjoying a physical format. Billie has worked really hard to make the vinyl formats incredibly special for her fans. They know the amount of love she puts into this."
Billie Eilish has so far released four singles from Happier Than Ever, with My Future, Therefore I Am and Your Power taking her total Top 10 tally to seven, while latest cut Lost Cause made a Top 20 debut on the latest Official Singles Chart. View all of Billie Eilish's hit songs in the UK.
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