BBC Sound of 2018: Sigrid named top new artist to watch in 2018

Sigrid has won the BBC Sound of 2018.

The Norwegian pop singer tops the BBC's annual ones-to-watch poll, which is chosen by 173 tastemakers throughout the music industry such as DJs and critics and highlights the best of upcoming British talent.

Sigrid fended off competition from teen prodigy Rex Orange County, who finished second place, while Manchester-born urban jazz star IAMDDB placed third. 

"It’s a lot to take in to have won something as prestigious as BBC Music Sound Of," she said. "I feel honoured as there are so many other artists I look up to who have won this before me, and honestly, I’m just really happy and proud of what my team and I have achieved together.

"I’m from a small town called Ålesund in Norway. I’m still 21 and it’s quite crazy to get this recognition. I’m very excited about the year ahead and sharing new music with everyone. I want to thank the panel for voting and the team involved in BBC Music Sound Of 2018.”

21-year-old Sigrid broke through in February 2017, when her debut single Don't Kill My Vibe received universal acclaim. She recently released follow-up single Strangers. 

Sigrid joins a list 15 previous Sound Of winners, most of which have gone on to have huge success. Previous recipients include Adele in 2008, Years & Years in 2015, Sam Smith in 2014 and Ellie Goulding in 2010.

In total, the Sound Of winners have landed 15 Number 1 singles, six of which are Sam Smith's, plus 13 chart-topping records on the Official Albums Chart.

Radio 1 DJ Annie Mac, who named Don't Kill My Vibe the 'Hottest Record In The World' upon its release,  said: “Sigrid is one of those really special artists making quality, exciting and feisty - yet fragile - pop songs that are an absolute pleasure to play on the radio. Sigrid is an incredibly talented performer and songwriter and so very deserving of the Sound Of 2018 crown. I’m really looking forward to watching her rise.”

MORE: 8 new acts to watch in 2018

Elsewhere in this year's Sound Of poll, singer-songwriter Khalid finished in fourth place, while indie pop band Pale Waves round out the Top 5. Other acts on the shortlist include Finnish singer Alma, Billie Eilish, rapper Yxng Bane.

Watch the Strangers music video below: