Lady Gaga's sales surge in the UK after Super Bowl Halftime Show

Lady Gaga's Super Bowl Halftime Show on Sunday (Feb 5) has seen huge sales gains for the star in the UK, OfficialCharts.com can reveal. 

Based on data from today's Official Charts Company sales flash (Feb 7), Gaga's latest album Joanne has seen a 222% sales uplift and is heading for the Top 20 on this Friday's Official Albums Chart (Feb 10). The record last appeared in the Top 20 three months ago.

The singer performed just one song from Joanne at the 13-minute Super Bowl set, her latest single Million Reasons, which has so far peaked at 39 on the Official Singles Chart.

MORE: Lady Gaga's complete Official UK Chart history

Gaga's debut The Fame, songs from which made up the bulk of the set, is on track to return to the albums Top 40 for the first time since October 2011 this week, currently at Number 37. The collection has seen a massive 1605% uplift in sales since the show. 

In America, Billboard reports that Gaga's sales have surged over 1000%, shifting 150,000 digital albums and songs on Sunday, Feb 5 alone. 

According to Deadline, 117.5 million people tuned in to watch Gaga's performance, up from last year's Coldplay, Bruno Mars and Beyonce special. The most-watched halftime show is Katy Perry's from 2015, which topped out at 120.7 million viewers. 

MORE: Lady Gaga's biggest UK hits revealed

Gaga's Super Bowl set included her four UK Number 1s, Just Dance, Poker Face, Bad Romance and Beyonce collaboration Telephone, as well as Born This Way, a snippet of Edge of Glory and a rendition of Woody Guthrie's civil rights anthem This Land Is Your Land.

Watch the performance below:

Take a trip down memory lane by looking back at all of Lady Gaga's single and album artwork below:

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Article image: Rex